Johnnie Walker Blue Label, in collaboration with renowned digital artist Luke Halls, reimagines a thriving and vibrant future society that has transformed cityscapes and skylines, embracing new scientific developments to push the limits of whats possible through the release of 10 limited edition designs.

We are reflecting on our own 200-year journey to this point and gazing ahead to the next 200 years by launching a collection that reimagines how a selection of the worlds leading cities will look two centuries in the future. This glimpse into the year 2220 will bring us into a futuristic space where well known cityscapes and landmarks appear alongside incredible feats of geo-engineering, A.I empowerment and physics defying architecture. On pack NFC technology will enable consumers to experience these futuristic vistas in delightful and unexpected ways.

After 200 years, a once-dead world now teems with life and new energy, enabled by the second generation of Martian colonists. Over a century of terraforming has already begun to bear fruit and the first signs of green life can be seen beyond the geodesic domes the Martians call home. Earth and Moon appear in the skies above a powerful reminder not only of how far weve come, but that by walking forward together, we can achieve anything.