A premium whiskey that’s bold and balanced, with core whiskey notes and vibrant caramel and fruit accents.

Southern Comfort was created in 1874 by New Orleans bartender, M.W. Heron. The unique taste of Southern Comort can be best described as a distinct blend of whiskey, fruit and spice flavors. Southern Comfort, or “SoCo”, as it is known to a new generation of consumers, has become a fun choice when good friends create legendary nights together.

When youve got character, youll always get noticed. Southern Comfort 100 brings extra kick and whiskeyswagger to any cocktail. Its unexpectedly versatile mixit thousands of ways, and the flavor always stands up.