Tap into the global Netflix sensation Squid Games with a limited-edition design of Johnnie Walker Black Label. After 3 years since the debut of Squid Games, the Netflix property has grown from TV show to a global, multi-category franchise, including a Squid Games reality show and a Making of documentary.

Tap into this global sensation on the eve of the long-awaited release of Squid Games Season 2, releasing December 2024, with this limited-edition Black Label design to drive vibrancy, drive talkability, and recruit the next generation of Johnnie Walker consumers.

Each case is going to be a random assortment of numbers between 001-456 using variable print technology.