Jack Daniels Special Limited Edition released for the Lunar New Year 2025, Year of the Snake for the Asian market.

The Lunar New Year is the most celebrated holiday in Asian culture.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of our own making. And our Tennessee Whiskey doesnt follow a calendar. Its only ready when our tasters say it is. We judge it by the way it looks. By its aroma. And of course, by the way it tastes. Its how Jack Daniel himself did it over a century ago. And how we still do it today.