El Lobo de la Sierra – The wolf of the Mountain. To know Lobo, Gerardo Pea, is to love him. You immediately feel his love of family, raicilla, and life. From the Sierra Occidental of Jalisco, Lobos signature profile is as unique as his personality. As the producer for La Venenosa Puntas, Lobo has now developed his own brand, which we are thrilled to present.