Introducing Chum Churum Saero Soju, a remarkable new addition to the Chum Churum family.

Breaking ground after 16 years, Lotte presents a groundbreaking soju creation, marking the first since the iconic ‘Chum Churum’ in 2006. In a departure from conventional soju offerings, Saero Soju 257 boasts the distinction of being a “Zero Sugar” soju, entirely free from fructose. This carefully crafted concoction combines diluted soju with a dash of distilled soju, resulting in a taste reminiscent of the premium distilled version.