Absolut Drop, our limited edition that was launched on Valentines Day in 2018, is one of our most important and timeless campaigns to date, as it carries a message that everyone constantly needs to be reminded of.

Since the early 1980’s, Absolut have been supporting the LGBTQ community. A colorful, diverse and respectful world is something to strive and work for. Not against.

We believe in creating a better, more open world. Where everyone has the freedom to express their true selves, without fear or discrimination. Where everyone has the right to love whomever they choose, wherever they come from.

Absolut Drop is the ultimate expression of this.